QUICK BRIEF:

HELPING REALIZE THE COMPETITIVE LANDSCAPE OF ONE OF THE BIGGEST SPORTING CLUBS IN THE WORLD

ABOUT:
FC Barcelona is one of the best-known sporting clubs in the entire world. The club currently competes in the Spanish professional football league: La Liga. As it stands, Barça is the most successful team in the world; amassing 89 total trophies across the club’s nearly 120-year lifespan. Their current sponsorship deals with Nike and Rakuten are worth 160 million euros per year – making it the 3rd largest financial gain among European football clubs. According to Brand Finance Football, the club is currently considered the 3rd most valuable brand and holds as the strongest football brand over time.

ESTIMATED NET VALUE: 4.03 Billion
COUNTRY OF ORIGIN: Spain
CITY REPRESENTED: Barcelona
PROFESSIONAL LEAGUE: The Spanish La Liga
TOP SPONSORSHIP: Nike + Rakuten

CURRENT TOP COMPETITORS:

• Real Madrid

• Manchester United

• FC Bayern Munich

• Manchester City

• Paris Saint-Germain FC

• Juventus FC

WHAT I DID:

• Heavy Research

• Competitive Analysis Report

• Design + Presentation of Report