UNDER ARMOUR
VISUAL IDENTITY I DESIGN THINKING I MOOD-BOARDS
CLIENT WORK I ZAMBEZI
PROTECT THIS HOUSE
Understanding the look/feel and personality of a brand is pivotal when trying to authentically connect with a target audience. It is important that we help keep the style and aesthetic consistent and on track with a client's goals and expectations.
With the re-launch of the “Protect This House” campaign the larger team was able to authentically capture this sentiment. It was truly special to be a part of this historic revitalization of the Under Armour brand through this anthem spot.
ARMOUR UP
Kelley O’Hara and Alex Greenwood teamed up with artists from home to drop a music video worthy of the world’s stage.
The Women’s World Cup is bigger than sport. It’s culture and countries going head to head on the world’s biggest stage. When two Under Armour athletes – USA’s Kelley O’Hara and England’s Alex Greenwood – prepared to face off, it deserved hype that matched the moment. So we created a music video pairing our players with two female music artists from their home countries that paid homage to the journey, rivalry and mentality that led Kelley and Alex to the top of their sport.
I’m grateful to have played a small part in bringing their journey and rivalry to life.
