THE CHALLENGE:
No matter how fun it is, learning a language is a commitment. The hardest part about learning is staying motivated. How can Duolingo keep people motivated to do their daily language learning lessons?

THE SOLUTION:

Motivate people to complete their daily language learning lesson through experiential learning.

THE CREATIVE CONCEPT:
Duolingo Experiences - real world events, classes, and activities where users can experience life with “duo” (the owl).