CREATIVE CONCEPT:

Unofficial rebrand of the MLS team: Chicago Fire. Although their current logo was just recently updated in 2021 to reflect a more modern look and feel, I believe that it still does a disservice to the legacy of their original logo. With that in mind, I wanted to redesign the logo with the team’s heritage in the forefront.

Please note this is concept art only and is in no way affiliated with the Chicago Fire FC.