JukeBox the Ghost

AD CAMPAIGN I GRAPHIC DESIGN I VISUAL IDENTITY
LIVE CLIENT I AWARD WINNING
STUDENT PROJECT

QUICK BRIEF:

HELPING INTRODUCE A NEW SONG TO THE MASS MARKET

ABOUT:
Jukebox the Ghost is a Brooklyn-based band that originated in 2003 when three college friends, Ben, Tommy, and Jesse, decided to make music together. The band incorporates elements of indie rock, indie pop, and piano rock into their own brand of “quirky, brainy” sounds (“Jukebox the Ghost”). After a stint at Cherrytree Records, a subsidiary of Interscope Records, Jukebox the Ghost has been making their mark independently (“Jukebox the Ghost Sings” and “Facebook”). Thus far, the band has toured with some of the premiere entertainers in the industry, amassed fans around the world, and released five albums. Their newest singles in 2020, “Call Me Joe” and “Getting Older”, Jukebox the Ghost is stepping into their next chapter.

WHAT I DID:

Creative Concepting
Logo Re-Design
Visual Identity
Clothing Design
Touring Posters
Research
Deck Flow + Presentation

TAKE A LISTEN

THE CHALLENGE:
How do we successfully release a new song amidst a global pandemic (2020) when the normal channels of distribution have changed?

THE CREATIVE CONCEPT:
Because the song evokes a shared sense of childhood nostalgia and the real-world truths that come with maturity, it made sense for the campaign to reflect similar qualities. Like a ‘coming of age’ movie, in which the main character(s) must wrestle with the realities that come with ‘Getting Older’, we wanted all the materials to stay grounded within this common theme.

THE LOGO:
For the specific release of this song, we saw an opportunity for the band’s current ‘ghost’ logo to personify what it means to grow older. We wanted to visually show the different life stages the ghost through the attire it wore.